Stupid, Stupid, Stupid

After Marlon pointed out the plug for this new reality show, Born Diva, I decided to pay attention to it the next time it aired. It says, “More than just talent, more than just confidence, more than ambition, it takes a complete transformation to be a Born Diva.”

Huh?! You need to transform to be a “born” something?!

That’s a blatant contradiction.

So I asked the promo specialist about his copy. Did he realize he wrote something contradictory? He admitted that he found it really difficult to craft his copy because as per clients’ instructions, they need to introduce the concept of the show and the title all in one sentence. The concept of the show is this: divahood means perfection. If a contestant needs a boob-job or a face-lift to become a certified diva, then the show will foot the bill.

“That’s not born diva,” I said. “That’s manufactured diva; that’s created diva.” Imagine Franken-diva, with matching lightning and thunder.

“Yeah,” he said. “But that’s the title of the show.”

“Then the title’s a misnomer,” I said.

“Okay, I’ll mention your concerns with Production,” he said. “But let’s face it—I’m sure more than half of our audience wouldn’t know something’s wrong.”

Still, that doesn’t make it right. Stupid, stupid, stupid.