Ouch, Ouch, Ouch

So I come back to work after two weeks and here’s what greeted me: out of the four format IDs that our station has produced, only the Comedy Omnibus didn’t make it as a finalist in this year’s Promax competition to be held in New York next month. What is Promax? It is television promo’s Oscars, just like the Clio is advertising’s summit.

And only my work didn’t make it as a finalist. Yup, it’s the one with the “Joke, joke, joke!” ending.

Sigh.

Humor was too local. Conceptually weak—could’ve been stronger had talents acted mock-serious instead of merely posing for beauty shots. And it had el cheapo production values compared to the other three promo plugs.

Those were the things going through my mind when I found out about it… justifying, rationalizing. But in the end, it’s very simple: it didn’t make the cut. Oh well, next time.

It grates… for now.

Joke. Joke. Joke.